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 OhioGhostWriter develops digital marketing strategies for companies in the manufacturing, technology, and health care industries. We also write content to execute those strategies.

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Organizational Transparency in a Manufacturing Environment: A Case Study in Success*
Oct 5

Oct 5 Organizational Transparency in a Manufacturing Environment: A Case Study in Success*

Marce Epstein
Manufacturing

Organizational transparency and a focus on continuous improvement promote a supportive working environment for manufacturers. Onex, an industrial furnace manufacturer, experienced positive business gains by improving corporate culture.

Maximizing Manufacturing Tradeshows — An Exhibitor Perspective
Aug 22

Aug 22 Maximizing Manufacturing Tradeshows — An Exhibitor Perspective

Marce Epstein
Industrial Tradeshow

Industrial trade show participation requires significant investment. Developing a well-crafted Manufacturing Tradeshow Strategic Plan is critical to obtaining maximum value from tradeshow participation.

Thought Leadership Positioning to Attract Clients Presentation
Aug 16

Aug 16 Thought Leadership Positioning to Attract Clients Presentation

Marce Epstein
Expert Positioning, Inbound Marketing, Event

Learn how to use Industrial Thought Leadership Positioning to engage with target markets. Attend our presentation on Sept. 13, 2018 at Wright Brothers Institute Collider Event.

Manufacturing Websites Need Mobile-First Indexing
Jul 19

Jul 19 Manufacturing Websites Need Mobile-First Indexing

Marce Epstein
Manufacturing Websites, Content Strategy, Inbound Marketing

Manufacturing personnel rely on mobile devices to research industry trends, competitors, potential customers and vendors. According to Think with Google, mobile search has outpaced desktop search since 2015.

Ohio Manufacturing Summit Event Highlights
May 11

May 11 Ohio Manufacturing Summit Event Highlights

Marce Epstein
Ohio Manufacturing

Ohio Manufacturing Summit Thought Leadership Panel Members Dan Janka, Greg Knox, Josh Mook, and Pete Zelinski Discuss Strategies For Strategic Manufacturing Alliances

WBENC National Conference & Business Fair Reflections from Experienced Attendees as Interpreted by a Conference Neophyte
Apr 25

Apr 25 WBENC National Conference & Business Fair Reflections from Experienced Attendees as Interpreted by a Conference Neophyte

Marce Epstein
WBENC Certified

WBENC National Conference & Business Fair. Preparation and Decision-making Tips from Seasoned Professionals

Manufacturing Websites Need A TLS or SSL Security Certificate To Convey Site Security
Mar 14

Mar 14 Manufacturing Websites Need A TLS or SSL Security Certificate To Convey Site Security

Marce Epstein
Website Security

Manufacturing Websites with Security Certificates receive a slight boost in Google search results. TLS and SSL Certificates also signal to user's that a site is secure.

Best Scrappy Marketing Campaign -                                         2017 Marketing Pinnacle Award from AMA Cincinnati
Jun 9

Jun 9 Best Scrappy Marketing Campaign - 2017 Marketing Pinnacle Award from AMA Cincinnati

Marce Epstein
Awards
Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business
Jun 1

Jun 1 Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business

Marce Epstein
Inbound Marketing, Expert Positioning
My Voice or Your Corporate Voice? You Pick, I Can Do Either
May 10

May 10 My Voice or Your Corporate Voice? You Pick, I Can Do Either

Marce Epstein
Marce's Voice
OhioGhostWriter Has Earned WBENC Certification
Nov 22

Nov 22 OhioGhostWriter Has Earned WBENC Certification

Marce Epstein
WBENC Certified
Proud to Sponsor WordCamp Cincinnati 2016
Oct 20

Oct 20 Proud to Sponsor WordCamp Cincinnati 2016

Marce Epstein
Proud to Sponsor
 On-Air Discussion of WordPress Benefits
Sep 16

Sep 16 On-Air Discussion of WordPress Benefits

Marce Epstein
Proud to Sponsor, WordPress
Talking Shop with Content Aficionados
Sep 16

Sep 16 Talking Shop with Content Aficionados

Marce Epstein
Inbound Marketing, Content Strategy
Evergreen Content: An Ongoing Source for Inbound Marketing
Feb 25

Feb 25 Evergreen Content: An Ongoing Source for Inbound Marketing

Marce Epstein
Content Strategy

Feb 22
Feb 22 Website Security. Silver Bullet? We Don't Think So.

Marce Epstein
Website Security

Sep 25
Sep 25 Content Optimization

Marce Epstein
Content Strategy, Elevator Speech

Sep 6
Sep 6 Websites: Planned Obsolescence or Evolving Business Needs?

Marce Epstein

Aug 14
Aug 14 Conference Websites - Inviting or Intimidating?

Marce Epstein
Business Acumen

Aug 6
Aug 6 Agile vs. Waterfall

Marce Epstein
Elevator Speech
2017-2019

2017-2019

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