Thought Leadership Positioning to Attract Clients Presentation
Content that is of value to your target market is at the heart of successful Inbound Marketing. When clients are excited about the value of your content, they will share it with their networks. Their implicit endorsement serves as your “word-of-mouth” salesforce.
In this session, we will learn how to use Thought Leadership Positioning to develop an Inbound Marketing Strategy that can be deployed in sequenced steps to build your brand authority.
Highlights will discuss:
- Attracting Target Customers by Sharing Your Expertise
- Message Formats that Drive Customer Engagement
- Thought Leadership Strategy Dictates Posted Content
- Making it Easy for Your Targets to Engage
Host: Wright Brothers Institute Collider Event
Date: Sept. 13, 2018
Time: 2-4 p.m.
Location: 444 East 2nd Street
Dayton, OH 45402