At Content Marketing World, many practitioners converged to discuss content optimization. A variety of case studies were presented. A synopsis is below.
Leveraging content effectively requires the following:
o Strategy - Strategically developed and clearly defined.
o Discipline - Develop content that supports and executes the strategy.
o Organizational Buy-in - Demonstrate value of participation to each stakeholder.
o Tools - Select digital tools that will enable content performance metrics.
Measure. Refine. Repeat.