Content Optimization

At Content Marketing World, many practitioners converged to discuss content optimization. A variety of case studies were presented. A synopsis is below.

Leveraging content effectively requires the following:
o    Strategy - Strategically developed and clearly defined.
o    Discipline - Develop content that supports and executes the strategy.
o    Organizational Buy-in - Demonstrate value of participation to each stakeholder.
o    Tools - Select digital tools that will enable content performance metrics.
o    Implement.
 Measure. Refine. Repeat.


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