Cincinnati Chocolate Festival: Philanthropic Marketing
The Cincinnati Chocolate Festival was a fundraising event that provided financial support to a multitude of charities including the Interfaith Hospitality Network, Over-the-Rhine Soup Kitchen, Freestore Foodbank, The Assistance League, YWCA Battered Women's Shelter and Join Team Ethan.
OhioGhostWriter developed and executed marketing strategy strategy for the event, including crafting a new tagleline, "Making Life a Little Sweeter for Chocolate Lovers and for Those in Need," and launched a marketing reciprocity initiative.
Here's what the Cincinnati Chocolate Festival had to say regarding Marce's contributions:
“The Cincinnati Chocolate Festival is an annual event with a focus on fun. But beyond the festive focus, lies a very serious need to generate funding for an assortment of charities the Fesitval supports. Marce has been instrumental in helping the Festival develop a branding strategy. Her contributions range from marketing surveys through project management. With her guidance and practical skills, we look forward to the continued success of the Festival.”
