WordCamp Cincinnati Wins American Marketing Association Award

WordCamp Cincinnati Wins American Marketing Association Award

 WordCamp Cincinnati 2016 Had An Award Winning Inaugural Year.

WordCamp Cincinnati 2016 Had An Award Winning Inaugural Year.

OhioGhostWriter helped develop digital marketing strategies that drove local WordCamp brand awareness from 0 awareness to 229 registered participants within a 4-month timeframe. After clearly defining multiple WordCamp personas — ranging from speakers, sponsors, WordPress neophytes through WordPress experts, carefully crafted content was deployed across multiple digital channels to facilitate rapid discovery and to encourage social media shares. Working on a shoestring budget, “free” digital assets were utilized for message amplification to drive awareness increase participation for the inaugural Cincinnati WordCamp 2016.


Among the phenomenal results occurring within 4 months: 
•    Attendee enrollment went from 0 to 229
•    45 speakers submitted proposals
•    21 sponsors enlisted
•    25 people volunteered
•    Nearly 20,000 website hits
•    100% of postconference survey participants rated event as good or better


In a recognition of our an overwhelmingly successful marketing campaign, WordCamp Cincinnati 2016 was awarded the Cincinnati American Marketing Association “Best Scrappy Marketing Campaign 2017 Marketing Pinnacle Award.”
 

Cengage: Consulting Editing For Banking, Work Force Development, Forensic Sciences, and Business Curriculum

Cengage: Consulting Editing For Banking, Work Force Development, Forensic Sciences, and Business Curriculum

National Social Security Advisors: Content Marketing Strategies for Regulated Financial Industry

National Social Security Advisors: Content Marketing Strategies for Regulated Financial Industry