https://ohioghostwriter.com/blog daily 0.75 2018-12-07 https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/53aaddeee4b0b7e205728905/1403706933229/Smoke_darker.jpg Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business https://ohioghostwriter.com/blog/2015/9/25/content-optimization monthly 0.5 2016-02-22 https://ohioghostwriter.com/blog/2015/8/14/conference-websites-inviting-or-intimidating monthly 0.5 2015-08-15 https://ohioghostwriter.com/blog/2015/9/6/websites-planned-obsolescence-or-evolving-business-needs monthly 0.5 2015-09-07 https://ohioghostwriter.com/blog/2015/8/6/agile-vs-waterfall-2 monthly 0.5 2015-08-15 https://ohioghostwriter.com/blog/2016/2/22/website-security-silver-bullet-we-dont-think-so monthly 0.5 2016-02-22 https://ohioghostwriter.com/blog/2016/2/25/evergreen-content-an-ongoing-source-for-inbound-marketing monthly 0.5 2017-09-07 https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/59adf2cbe45a7c9fc333d989/1504572159917/evergreen_090417.jpg Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business - Evergreen Content: An Ongoing Source for Inbound Marketing https://ohioghostwriter.com/blog/2016/9/16/talking-shop-with-content-aficionados monthly 0.5 2017-09-05 https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/57dc9cbe46c3c466ad30682d/1474076547194/Content+Marketing+World+2016+Hollywood+Square Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business - Talking Shop with Content Aficionados Content aficionados comparing knowledge during CMW2016 Hollywood Squares https://ohioghostwriter.com/blog/inboundmarketingstrategyonradio monthly 0.5 2017-09-05 https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/57dcae88f5e23162d7c71240/1474080605345/ Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business - On-Air Discussion of WordPress Benefits Patrick McGilvray, Marce Epstein, and Aaron Forgue speaking with Mark Heyne about Inbound Marketing Strategy and WordPress on WVXU. https://ohioghostwriter.com/blog/2016/10/20/proud-to-sponsor-wordcamp-cincinnati-2016 monthly 0.5 2017-08-26 https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/5809516fd2b857cd77146215/1477005782004/WordCamp+Cincinnati+2016+Small+Business+Sponsors Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business - Proud to Sponsor WordCamp Cincinnati 2016 WordCamp Cincinnati 2016 Small Business Sponsors https://ohioghostwriter.com/blog/2016/11/22/ohioghostwriter-has-earned-wbenc-ceritification monthly 0.5 2017-09-05 https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/58348920893fc0e162af8bd9/1479838122345/WBENC+logo+for+OhioGhostWriter Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business - OhioGhostWriter Has Earned WBENC Certification Women's Business Enterprise logo signifying OhioGhostWriter certification as Women Owned Business. https://ohioghostwriter.com/blog/2017/6/1/industrial-marketing-expert-positioning-attracting-target-markets-to-your-business monthly 0.5 2017-09-05 https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/59303505a5790a42a129a2bd/1496332685932/Industrial+marketing+expert+positioning+resulting+in+sharing+of+content. Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business - Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/5930368cd1758ea00843991a/1496332774161/Developing+brand+advocates+for+industrial+marketing Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business - Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business Ernie and Beth are your "Digital Foot Soldiers" They spread the word about your company for free They become your brand advocates https://ohioghostwriter.com/blog/2017/6/9/best-scrappy-marketing-campaign-2017-marketing-pinnacle-award-from-ama-cincinnati monthly 0.5 2017-09-05 https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/593b6b5f8419c2335f028a1b/1503789490510/Suzanne+Parkey+and+Marce+Esptein+with+Best+Scrappy+Marketing+Campaign+Award Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business - Best Scrappy Marketing Campaign - 2017 Marketing Pinnacle Award from AMA Cincinnati As a member of the Steering Committee of WordCamp Cincinnati 2016, I am delighted that WordCamp Cincinnati 2016 received an American Marketing Association (AMA) Marketing Pinnacle Award for the Best Scrappy Marketing Campaign. The steering committee worked tirelessly to build a WordCamp that provided a range of educational opportunities including How-To, Marketing, Developer, and WordPress 101 tracks. The steering committee shamelessly leveraged personal and professional contacts to build event momentum and secure needed resources. The Marketing Committee implemented a combination of traditional and digital inbound marketing strategies to raise awareness and build enthusiasm for the event. Recognizing that we would draw attendees from various user groups including Business Owners, Agency Owners, Website Development Professionals, Independent Contractors, Inbound Marketers, Graphic Designers, SEO Experts, Educators, Sponsors, Speakers, and Volunteers, we developed personas for each component of our target market. We then sought to grab the attention of our personas in the ecosystems where they played. On the traditional side, we printed flyers and distributed them in libraries, coffee shops, incubators, community boards, and on the University of Cincinnati campus. Using the WordCamp Cincinnati 2016 website as the digital marketing hub for our online marketing efforts, we crafted useful and engaging content that would appeal to our target personas. This content was expressed in text, graphics, video, and audio (radio) content. We then used social media to amplify our messaging across a diverse assortment of platforms including Twitter, LinkedIn, Facebook, Vimeo, WordPressTV, Public Digital Calendars and WordPress Meetups. Tentpole Marketing techniques were used to leverage Cincinnati-based events of broad public interest (like Hollywood movies being filmed in Cincinnati) and national events that engaged public interest (like the national presidential election that would be held shortly after WordCamp). The collective efforts of the WordCamp Cincinnati 2016 steering committee and additional volunteers provided a great deal of positive momentum that helped us leverage marketing efforts for this inaugural WordCamp Cincinnati event. We are honored to be the recipients of the AMA Cincinnati Pinnacle Award for the Best Scrappy Marketing Campaign. We look forward to WordCamp Cincinnati 2017 on November 11-12, 2017 at the University of Cincinnati. https://ohioghostwriter.com/blog/2017/9/6/my-voice-or-your-corporate-voice-you-pick-i-can-do-either monthly 0.5 2018-08-27 https://ohioghostwriter.com/blog/2018/3/13/manufacturing-websites-need-a-tls-or-ssl-security-certificate-to-convey-site-security monthly 0.5 2018-03-17 https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/5aa898949140b783c1fbbf5d/1520999017360/Google%27s+Description+of+a+Not+Secure+Site Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business - Manufacturing Websites Need A TLS or SSL Security Certificate To Convey Site Security This is Google's Description of a Not Secure Site https://ohioghostwriter.com/blog/2018/4/25/wbenc-national-conference-business-fair-reflections-from-experienced-attendees-as-interpreted-by-a-conference-neophyte monthly 0.5 2018-05-12 https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/5ae132588a922d2839449222/1524707940703/wbenc+panel_042518.JPG Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business - WBENC National Conference & Business Fair Reflections from Experienced Attendees as Interpreted by a Conference Neophyte ORV-WBC WBENC National Conference & Business Fair Advisory Panelists Cheryl Von Bargen, Shelly Heller, and Mark Kuns https://ohioghostwriter.com/blog/2018/5/11/ohio-manufacturing-summit-event-highlights monthly 0.5 2018-05-12 https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/5af5c3b12b6a287acaf24164/1526056017738/Ohio+Manufacturing+Summit+Thought+Leadership+Panel Industrial Marketing Expert Positioning — Attracting Target Markets to Your Business - Ohio Manufacturing Summit Event Highlights Ohio Manufacturing Summit Thought Leadership Panel Including Dan Janka, Greg Knox, Josh Mook, and Pete Zelinski https://ohioghostwriter.com/blog/2018/7/19/manufacturing-websites-need-mobile-first-indexing monthly 0.5 2018-07-31 https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/5b510b82352f535fe9f5703e/1532038197623/Manufacturers+use+cell+phones+for+mobile+search. 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Milo, the sheepdog, in urgent need of a good brushing... https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/58f8bf5f6b8f5b5917a56ca9/1401804599088/Smoke_darker.jpg WHY MARCE? https://ohioghostwriter.com/testimonials daily 0.75 2020-11-12 https://ohioghostwriter.com/industrial-marketing-roadmap-service daily 0.75 2017-09-12 https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/59aa1a39f5e23155dc7361fa/1504320130417/roadmap+image+one.jpg Industrial Marketing Roadmap Service Above is a Roadmapping Discovery example. https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/59aa1a9fd7bdcefdcdb2f5cb/1504320267648/roadmap+image+to.jpg Industrial Marketing Roadmap Service Above is a Roadmapping Deliverables example. https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/59aa192359cc68b0c68706d6/1504319783231/3+Road+image.jpg Industrial Marketing Roadmap Service The Industrial Roadmapping Process helps companies decide on strategic priorities. https://ohioghostwriter.com/welcome-2 daily 1.0 2017-09-05 https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/59adcf208fd4d2da4b5f8417/1504234310441/digital+strategy+image.jpg Welcome - Digital Strategy People are busy. Competition for attention is fierce. Platforms for reaching target markets abound. With so much choice and so many competing priorities how do you decide where to direct your efforts? OhioGhostWriter will help you determine the most effective strategies to reach your target markets and will help you establish a prioritized plan to execute each strategy.   https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/59adcf208fd4d2da4b5f841b/1504560172094/individual+tutoring+hand+raised+image.jpg Welcome - Business Coaching Balancing competing business priorities is a challenge. Assessing which areas of a business to grow, maintain, or exit requires research and careful contemplation. It is often beneficial to have a fresh perspective and sounding board to determine the best path forward. https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/59adcf208fd4d2da4b5f8415/1504233756497/OGW_ad-01+%283%29.jpg Welcome https://static1.squarespace.com/static/537e05ede4b0f52ed92b519c/t/59adcf208fd4d2da4b5f8419/1504310956303/inbound+magnet.jpg Welcome - Thought Leadership Positioning When someone needs an answer, they need it quickly. OhioGhostWriter helps companies define characteristics of typical users and develops content that will proactively answer their questions. The end result? When someone does a search for a topic or product that you provide, your business will appear in search results.